Unresponsive website with outdated content and design. Company is also shifting from a distributorship to a custom medical device manufacturer.
Develop a user-friendly informational website on the company’s services and capabilities to build user confidence in Clinimed as a custom manufacturer.
Revamp website and brand with a contemporary design
Develop branding based on company values and core message
Develop information architecture and features based on research and customer feedback
Redesign UI based on research and usability testing
Create a lead-generating responsive website for desktop, tablet, and mobile
Identify product demand
Identify target market
Identify areas of user interest and needs in a custom medical device manufacturing website
Identify user pain points using a custom medical device manufacturing website
Identify current online trends in custom medical device manufacturing companies
Direct competitors have generic informational websites informing the user their capabilities and the services they provide.
Machine shops encourage users to start a project through the website.
Most sites have a lot of content which is hard to follow.
Some sites have complicated and lengthy navigation and user paths.
Stakeholder Interviews: 1-on-1 interviews conducted in-person & via Skype with participants to gather information on the industry and experience.
Most sites are generic and unappealing for users and have unnecessary content.
Most users have trouble finding reliable vendors.
Information on capabilities and services are most important for a user.
Tracking orders and having live status updates are important features.
Ability to start a project through the website is important for user
Outdated sites with lots of content
Stressful finding reliable vendors
Services & Capabilities are important
Start a project website
Track orders/live status
Modern design with minimal content
Build user confidence in Clinimed
Focus on Services & Capabilities
CTA “Start a Project”
I used a combination of Invision and Skype to conduct remote usability testing.
The average total success rate is 67%.
Navigation and Sub-Navigation tasks was 100% successful.
Finding dropdown button saw a 100% failure both times.
Downloading an asset had a failure rate of 100%.
During my testing, I compiled important findings into an affinity map and found several areas that needed improvement. Some insights from the usability testing are:
Contact Us needs to be more visible.
Have more content about the company and its services.
Add quick links to footer.
Describe how company is “Experienced,” “Reliable,” and “Stress-Free.”
Make a clear distinction between Services & Capabilities sections/links.
Utilizing the insight from my usability testing and affinity maps, I reiterated my mockup and added new screens, refined my UI, and improved on my user experience.
In a short timeline I was able to redesign the Clinimed website to a modern and clean website that will helps users learn about the company and develop a relationship with Clinimed.