Clinimed

Clinimed

INTRO

INTRO

CLIENT

Clinimed

 

PROJECT
Responsive Redesign 

CONTRIBUTORS
Courtney Leonard - Design Director

Zan Aasim - Clinimed Managing Director

 

MY ROLE

Lead UX/UI Designer 

CONSTRAINTS 
Two weeks
No assets were provided

THE PROBLEM 

Unresponsive website with outdated content and design. Company is also shifting from a distributorship to a custom medical device manufacturer. 

THE SOLUTION

Develop a user-friendly informational website on the company’s services and capabilities to build user confidence in Clinimed as a custom manufacturer.

THE GOALS

  • Revamp website and brand with a contemporary design
  • Develop branding based on company values and core message
  • Develop information architecture and features based on research and customer feedback
  • Redesign UI based on research and usability testing
  • Create a lead-generating responsive website for desktop, tablet, and mobile
Clinimed iPad v2

RESEARCH

RESEARCH

GOALS

Identify product demand
Identify target market
Identify areas of user interest and needs in a custom medical device manufacturing website
Identify user pain points using a custom medical device manufacturing website
Identify current online trends in custom medical device manufacturing companies

SECONDARY RESEARCH

  • Direct competitors have generic informational websites informing the user their capabilities and the services they provide.
  • Machine shops encourage users to start a project through the website.
  • Most sites have a lot of content which is hard to follow.
  • Some sites have complicated and lengthy navigation and user paths.

PRIMARY RESEARCH

  • Stakeholder Interviews:  1-on-1 interviews conducted in-person & via Skype with participants to gather information on the industry and experience.

FINDINGS

  • Most sites are generic and unappealing for users and have unnecessary content.
  • Most users have trouble finding reliable vendors.
  • Information on capabilities and services are most important for a user.
  • Tracking orders and having live status updates are important features.
  • Ability to start a project through the website is important for user

DEFINE

DEFINE

CL Skatter Banner 2

INSIGHTS

  • Outdated sites with lots of content
  • Stressful finding reliable vendors
  • Services & Capabilities are important
  • Start a project website
  • Track orders/live status
CL 5 Arrows 1

FEATURES

  • Modern design with minimal content
  • Build user confidence in Clinimed
  • Focus on Services & Capabilities
  • CTA “Start a Project”
  • Customer Dashboard

FEATURE MATRIX

DesignLab – Feature Matrix
Clinimed Feature Matrix-Sheet 1

SITEMAP

Sitemap

DESIGN

DESIGN

WIREFRAMES

Wireframes

MOCKUP

Mockup v1

TEST

TEST

Usabiliting Test Participant

PROTOTYPE/USABILITY TESTING

I used a combination of Invision and Skype to conduct remote usability testing.

FINDINGS

  • The average total success rate is 67%.
  • Navigation and Sub-Navigation tasks was 100% successful.
  • Finding dropdown button saw a 100% failure both times.
  • Downloading an asset had a failure rate of 100%.
CL Affinity Map

AFFINITY MAP

During my testing, I compiled important findings into an affinity map and found several areas that needed improvement. Some insights from the usability testing are:

FINDINGS

  • Contact Us needs to be more visible.
  • Have more content about the company and its services.
  • Add quick links to footer.
  • Describe how company is “Experienced,” “Reliable,” and “Stress-Free.”
  • Make a clear distinction between Services & Capabilities sections/links.

ITERATE

ITERATE

SECOND ITERATION

Utilizing the insight from my usability testing and affinity maps, I reiterated my mockup and added new screens, refined my UI, and improved on my user experience.

Clinimed Mockup v4
CL LAPTOP
CL Banner

SUMMARY

SUMMARY

In a short timeline I was able to redesign the Clinimed website to a modern and clean website that will helps users learn about the company and develop a relationship with Clinimed.

Other Works

SpredfastMajor Feature Release

Recipe HeroiOS Application Design

InVisionFeature Addon (Case Study)

© 2020 AHMED SABER