Zan Aasim - Clinimed Managing Director
Lead UX/UI Designer
Unresponsive website with outdated content and design. Company is also shifting from a distributorship to a custom medical device manufacturer.
Develop a user-friendly informational website on the company’s services and capabilities to build user confidence in Clinimed as a custom manufacturer.
Identify product demand
Identify target market
Identify areas of user interest and needs in a custom medical device manufacturing website
Identify user pain points using a custom medical device manufacturing website
Identify current online trends in custom medical device manufacturing companies
I used a combination of Invision and Skype to conduct remote usability testing.
During my testing, I compiled important findings into an affinity map and found several areas that needed improvement. Some insights from the usability testing are:
Utilizing the insight from my usability testing and affinity maps, I reiterated my mockup and added new screens, refined my UI, and improved on my user experience.
In a short timeline I was able to redesign the Clinimed website to a modern and clean website that will helps users learn about the company and develop a relationship with Clinimed.
© 2020 AHMED SABER